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05/07/2013
In Search Engine Weekly Roundup, SEO

Search Engine Weekly Round-up #32

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week from the worlds of SEO, Marketing, Social Media, etc. This week focuses on evergreen content, experts’ link building thoughts, some link cloaking and fake branding.

An Evergreen Content Case Study
Christopher Fielden

Evergreen content refers to a piece of content which is essentially timeless, and will continue to remain relevant to your niche/audience, as opposed to a piece of content on a topic which will see interest fizzle out.
The first post in this round-up takes a look at evergreen content, as Christopher Fielden has written up an in-depth case study on the matter, proving how effective some top-drawer evergreen content can be for your site. Christopher goes through his entire process of creating this content, which ended up being a list of short story writing competitions.
This post looks at the research that went into the creation of this post, the actual content, the links that were used, et al, and finishes by running through the metrics which prove that evergreen content is greatly beneficial.Tweet Chris’ blog:

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04/07/2013
In Technical SEO

How to Correctly Cloak your Affiliate Links – Featuring Matt Cutts

Link Cloaking Correctly

When going about link cloaking, there’s 2 separate ways: The right way, and the wrong way – we’ve seen numerous websites try and hide their dodgy little backlinks whilst selling them for a small fortune, but we’ve come up with the perfect solution, or should I say solutions?

Solution #1:

If you’re looking to implement an affiliate link within your site that you don’t particularly want Google to see… Use a 307 temporary re-direct from your site. If you’re doing all this in a WordPress site, then you can get a plugin called “Pretty Link” – It’s an easy to manage tool for re-direct link management.

pretty link dashboard

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21/06/2013
In SEO

Search Engine Weekly Round-up #31

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week focuses on two posts which take a different look at link removal, as well as posts on why BuzzFeed doesn’t need Google and why SEO won’t die.

Link Removals – You’re At Risk
Craig Addyman

The first post in this week’s round-up looks at a particularly interesting take on link removals, as Craig Addyman discovered just how alarmingly easy it is to get links removed. After creating a dummy Gmail account, he set about sending out some link removal requests, and has reported his findings in this post.
The alarming nature of this is that 39% of the replies he received were simple confirmations of the removals of the link(s), no questions asked, no further action. As well as this, only 4% of these replies asked for confirmation from the client that it was indeed them. This could mean that requesting link removals via a non-branded email could become an underhanded way to get one up over the opposition.
Tweet Craig’s blog:

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14/06/2013
In Search Engine Weekly Roundup, SEO

Search Engine Weekly Round-up #30

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the confessions of a $100/month client, the best AdWord features, growth hacks, and excellent content promotion.

Confessions of a $100/Month SEO Client
Andrew Shotland

The first post in this week’s round-up is an interview provided by Andrew Shotland. Now, most interviews that are posted online are usually of industry leaders and such, but this is an interview with Paul Breaton, owner of a small business in San Ramon, California. The interview looks at the company’s best source of leads, Paul’s history with marketing, as well as his thoughts on social media and the value of keyword rankings. Andrew mentions at the end of the post that having a small business as part of your clientèle can be tough, as they don’t have the time or budget to be provided with anything substantial.
Have any of you worked with small businesses? If so, has your work proved fruitful?
Tweet Andrews’s blog:

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07/06/2013
In Search Engine Weekly Roundup, SEO

Search Engine Weekly Round-up #29

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
This week looks at the effects of Google Authorship on CTR, the metrics that matter, Penguin 2.0 “recoveries” and why you should re-purpose content.

How Does Google Authorship Affect CTR? 
Justin Briggs

The first post in this week’s round-up looks at Google Authorship and its affect on CTR, which has certainly been debated recently. After somebody posting on their blog about Authorship being responsible for a sizable drop in their CTR, there has been plenty of discussion on the topic. Matt Cutts has also had his say on the matter, claiming that the Penguin update was responsible. This post on Justin Briggs’ eponymous site talks about social annotations, how user behaviour is changing, analysing how users scan the SERPs, et al. It’s really fascinating to read how things are changing, plus the analysis of how people scan the results via heatmaps is particularly interesting.
Tweet Justin’s blog:

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31/05/2013
In Search Engine Weekly Roundup

Search Engine Weekly Round-up #28

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
This week looks at Moz, a Penguin 2.0 victim, the inbound marketing gameplan, and how you’re screwing up your landing pages.

Goodbye SEOmoz. Hello Moz!
Rand Fishkin

Kicking things off this week is the re-branding of SEOmoz – now, they’re simply known as Moz, complete with a new website. Rand Fishkin speaks about the reasoning behind the re-branding, with the crux of it being the “SEO” part of the moniker, with Rand saying that they’re more than just an SEO company.
As well as this, there’s also a somewhat negative connotation around SEO in some circles, and that having “SEO” in their name has harmed them previously. The rest of this post covers their vision for Moz, as well as some info on their upcoming Moz Analytics. This re-branding is an interesting move from SE-, erm, Moz, and I’m really looking forward to their Moz Analytics.
One quick little plug, our Matthew Barby has written a blog on his first impressions on the new Moz site, which you can read here.

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24/05/2013
In Search Engine Weekly Roundup, SEO

Search Engine Weekly Round-up #27

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the latest Penguin update, utilising remarketing, how somebody lost 80% of organic traffic, and link building for your blog.

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
Barry Schwartz

Well, here it is ladies and gents – the latest penguin update has been rolled out. Matt Cutts announced the release of this update on the 22nd of May via his blog, stating that 2.3% of English-US enquiries have been affected, and that Penguin 2.0 has been fully rolled out in other languages as well.
One extra item to note is that there is now a Penguin Spam Report, where you can report Spammy sites that this update hasn’t noticed.
If you want to find out more about what may have been affected in this 2nd algorithm change, we’ve got that covered here. So, have you noticed anything in your rankings after this update? Feel free to leave your comments below.
Tweet Barry’s blog:

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