Title Image

Blog

08/03/2013
In Search Engine Weekly Roundup, SEO

Search Engine Weekly Roundup #18

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week, we look at a new SEOmoz tool, how to get reviews from your customers, native marketing, and a link criteria.

Getting Low Hanging Links Using Fresh Web Explorer
Bill Sebald

On Wednesday the 6th of March, SEOmoz announced a brand new tool – the Fresh Web Explorer, which was described as “an easy way to track all of your links, social mentions, and web citations in one place”, and has been released as a beta to SEOmoz PRO subscribers. People have already had a play around with this new tool, and Bill Sebald of Green Lane SEO has already written something about the Fresh Web Explorer. He’s written about how this tool can search for several terms, and provide very quick findings, as well as how he wrote a review not so long ago, and can use this tool to find sites in which he can attain a link from regarding said review.
Tweet Bill’s Blog:

Continue reading
Interflora's Google Penalty
05/03/2013
In Link Building, SEO

Interflora’s Google Penalty – What, Why and How

During the past week, you’re likely to have seen plenty of discussion in the SEO community regarding international flower delivery company, Interflora. No, SEOs aren’t laying out their plans for Valentine’s/Mother’s day, it’s because they have been heavily punished by Google, and near enough removed from the rankings.

The chatter and speculation started after Martin MacDonald posted this regarding Interflora’s sudden plummet from the search engines, or as he described it, “wiped from the face of the internet”.

Interflora were ranked very highly in flower/florist related search terms, such as ‘UK Flower Delivery’, and have plummeted in all of them. They’ve even fallen from the first page in a search for their own brand name, which epitomises how badly they’ve been affected. So, this begs the question, what happened?

Continue reading

01/03/2013
In SEO

Search Engine Weekly Roundup #17

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week, we look at using video SEO, running an online contest, using the Pope’s resignation to accrue social shares and where you’re going wrong with your content marketing.

Using Video SEO to Steal Clicks, Localise Results and Increase Conversion Rate
John Henry Scherck

When working in the health and medicine field, it’s always going to be difficult getting to the top of the rankings, with pages such as Wikipedia and WebMD taking the top spots. In light of this, John Henry Scherck’s work with a client saw him use video snippets to rank alongside these colossi and receive the traffic seeing as past case studies dictate that the eye is generally more drawn towards a video thumbnail. The crux of this post describes how he and his client went about this whole process, including their keyword strategy, and showing the effects of their video snippet strategy, which saw conversion for their keyword “bioidentical hormone therapy” rise by 400%, increasing profit by nearly $1,000.
Tweet John’s Blog:

Continue reading
25/02/2013
In Google Plus, Link Building

Recognising the Ripple and Identifying Your Site’s Influencers

Outreach seems to be the buzzword of 2013 so far and we have seen countless articles about how to source outreach opportunities. With this in mind I have been trying to find slightly different approaches toward carrying out effective outreach and ways to identify individuals to build relationships with. I have talked a lot through the latter stages of 2012 about the importance of building niche-specific relationships with influencers in order to create a sustainable link-building campaign. What I am now going to show you is how to actually identify who your current influencers are and how you can benefit from building a relationship with them.

Influence Definition

Let’s start with what I mean by an ‘influencer‘ of your website: An influencer is someone who actively reads, shares and/or engages with your site’s content. This could be through sharing your blog articles on social media, linking back to your content or generally talking about your website/brand in one way or another. For the purposes of this article I will be concentrating more on content influencers as opposed to general brand evangelists, mainly because if I start getting into complete brand influencers then I could be writing for some time!

Continue reading
22/02/2013
In SEO

Search Engine Weekly Roundup #16

The Search Engine Weekly Roundup is where I give you a list of the finest blogs from the week, revolving around SEO, Social Media, CRO, Marketing, etc. This week looks at identifying an online community, how to further secure your WordPress site, proper SEO methods, and if content...

Continue Reading
04/02/2013
In PPC

Build a Pay Per Click Campaign That Will Outlast Your Competitors

*This article assumes that you know the fundamentals of doing SEO and PPC on Google.

Whenever I hear about a search engine optimization (SEO) versus pay per click (PPC) advertising debate that argues one is better than the other, my heart aches. Then, as someone claims that SEO is the way to go for the long run; PPC is only good for short term traffic; my heart breaks. Today my friends, I’m going to need your help to put my heart together. The only remedy is to build a PPC campaign that will outlast the noise in the online kingdom of contradicting advice.

humpty

Don’t give in to the noise. There’s still hope on the internet!

Let’s debunk a few myths first.

Continue reading
01/02/2013
In SEO

Search Engine Weekly Roundup #13

The Search Engine Weekly Roundup is a weekly instalment on the Wow Internet blog, where I give you a list of finest blogs from the week, revolving around SEO, CRO, Social Media, Marketing, etc. Improved Content Marketing with Facebook Graph Search Ross Hudgens Follow @Ross Hudgens The brand new...

Continue Reading
30/01/2013
In Technical SEO

Add Breadcrumb Links to your Blog’s SERP Snippet – A Quick Guide

Rich snippets within the search results can help to increase click-through rates and also make users aware of other content from your website. We have heard loads over the past year or so about Google+ authorship within your search engine snippet, but one extra feature that I rarely hear mentioned is the use of breadcrumb navigation links.

SERP snippet with breadcrumb navigation links

In the image above you can see an article that I recently wrote appear in the SERPs. I have highlighted the breadcrumb link that goes to the Technical SEO category section of the Wow Internet blog. This can be really handy toward getting more of your content in front of users and also makes for a better user experience in general. To actually implement this into your SERP snippet couldn’t be easier!

Continue reading
Tap to Call