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25/01/2013

Search Engine Weekly Roundup #12

The Search Engine Weekly Roundup is a weekly instalment on the Wow Internet blog, where I give you a list of finest blogs from the week, revolving around SEO, CRO, social media, marketing, etc. This week has some truly excellent content, covering an advanced SEO guide, SEO leader’s finest moments, as well as getting the best out of your eCommerce site and images.

The Advanced Guide to SEO
Neil Patel and Sujan Patel
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Right, this might possibly be one of, if not THE finest SEO guide(s) out there. Provided by Neil and Sujan Patel, this is a nine chapter guide to advanced SEO techniques and strategies. As the post states:

“This resource is piled to the top with tactile, immediately actionable things you can do to your website”, “I want you all to be insanely successful and prosperous on the web!”

Not a bad gesture, eh?
As I mentioned, it covers 9 topics (or chapters), featuring Indexation and Accessibility, WordPress, Keyword Research, Link Building with Content and it ends with Search Verticals. One other thing to add is that aesthetically, this post is fantastic, which is just the cherry on the cake. Whether you’re just starting out or you’re a fully fledged SEO pro, this is an essential read.

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22/01/2013

In SEO, Technical SEO

SERP Rank Tracking Tools and Expert Opinions

As an SEO, it is a critical part of my job to show clients how their SEO campaigns are performing. More times than not, the performance of these campaigns is judged pretty much solely on the positions of keywords in the SERPs that I am targeting for the client’s website. Many SEOs will argue that search engine rankings are not the be-all-and-end-all of an SEO campaign and that they are actually becoming less relevant altogether. I hold this very opinion and this is mainly down to the increased appearance of blended search results (i.e. search results containing news snippets, images, videos, shopping snippets, etc). Even though this is the case, the fact of the matter is that clients want tangible results; results that they can see business from.

I’ve put together, with the assistance of my SEO sidekick, Liam McCarthy (he’s going to hate me calling him that!), a list of some of the different tools, both paid and free, that we have used in the past to check keyword positions in the SERPs. I will also be explaining some good ways in which you can gain a more accurate representation of the performance of your search engine campaign. On top of this, I have called in the help of Dan Petrovic from Dejan SEO, Simon Penson of Zazzle Media and Magnus Simonarson of ConsultWebs.com to share their thoughts on the topic. Thanks guys!

18/01/2013

In Search Engine Weekly Roundup

Search Engine Weekly Roundup #11

This weekly instalment provides you with some of the finest articles and blog posts from SEO, marketing, social media, etc. This week, there is content regarding keyword research, guest blogging and SEO for PDFs.

The Ultimate Guide to Advanced Guest Blogging
Pratik Dholakiya
Follow @DholakiyaPratik

Guest posting has seemingly blown up in popularity and indeed importance during 2012, so with this in mind, it’s going to be in a lot of people’s best interests to really get to grips with the overall process. Pratik Dholakiya has created a fantastic post which has been posted on YouMoz which covers 5 key aspects of guest posting; finding guest post opportunities, developing an idea, creating content, outreach and promotion. In this post, you’ll also find lists of what you should and shouldn’t do, past outreach experience, outreach tools, ideas on how to create content, etc. All in all, a fantastic post which is certainly a must read.
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11/01/2013

In Search Engine Weekly Roundup

Search Engine Weekly Round-Up #10

This weekly instalment provides you with five of the finest articles and blog posts from marketing, SEO, social media, et al. This week includes some creative SEO, optimisation for WordPress and improving your outreach strategy. A tad late of course, but I hope you all had a...

21/12/2012

In Search Engine Weekly Roundup

Search Engine Weekly Round-up #9

In this weekly instalment, we provide you with some of the finest blogs and articles from the worlds of SEO, marketing and social media. This week includes articles regarding marketing stats, Reddit traffic and Google+ ads.

The 52 Most Interesting Marketing Stats of 2012
Oli Gardner
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As the title of this post suggests, we’ve got another best of 2012 post. This time round, it’s provided by Oli Gardner of Unbounce, and he has listed 52 intriguing stats from the world of marketing for the past year, all in quick, bite-size form and with corresponding “Tweet this” links. What more could you want? These 52 statistics have also been broken down into several categories, and he’s even included his own top 5, the headliner of these being that you’re more likely to survive a plane crash than click a banner ad. In fairness, me clicking a daft banner ad is about as likely as me preventing a plane crash with sticky-tape, Father Ted style.
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20/12/2012

In SEO, Technical SEO

3 Great Website Architecture Tools for SEO

A solid website architecture is one of the most important factors toward enabling the search engine bots to crawl your content correctly. Site architecture comprises of how the different pages on a site are structured, linked together and the content that the pages comprise of. At the most basic level, your website should have a structure that allows the search engines to effectively access the different webpages on the site in order to consume the content within them.

I have talked a lot about the necessity of effective on-page optimisation recently and ineffective website architecture is a problem that I come across all too often. With this in mind I have decided to share some of my favourite tools that help identify site architectural problems. Some of the tools are free and some are paid for, so you can decide which ones are relevant to you and make the most of them.

Xenu Link Sleuth

This free crawler tool is one of my personal favourites. Xenu Link Sleuth allows you crawl your website and find a whole host of issues. The software is ran off your desktop, so you need to install it on your computer and is really quick at carrying out its’ tasks. Here’s what you can do with Xenu Link Sleuth:

14/12/2012

In Search Engine Weekly Roundup

Search Engine Weekly Round-Up #8

In this weekly instalment, we provide you with the finest blogs and articles from the worlds of SEO, marketing and social media. This week includes a review of the past year in search marketing, as well as a tip for the upcoming year. This is a pretty special edition considering we’re all going to blow up next week. Enjoy!

33 Links and How to Get Them
Justin Briggs
Follow @justinrbriggs

In this post from Justin Briggs, he provides a meticulous insight into how he and his team received some very reputable links, using a plethora of creative methods. You don’t often see genuine examples of methods which have worked for somebody, so the sheer transparency of a post like this is very commendable.

Justin goes through several ways in which he found success, with just one example being the creation of a “Making of” video. People love to see the origins and creation of a product, so that’s what Justin and his team tapped in to. After they launched one of their mobile games, they created one of these videos, and managed an article on IGN. Not bad, eh? There are so many excellent examples of how they managed powerful links in this post.
Why not Tweet Justin’s Blog here: Tweet