On-page SEO is a topic that is widely discussed and it seems that everyone has differing opinions upon what works and what doesn’t. I thought that I would share my experience from the SEO campaigns that I have worked on and found success with. As well as this, I have combined the comments of industry experts to provide you, my lovely reader, with a guide to the best practises of on-page optimisation.
Ever since the introduction of Google+ it seems that Google have went crazy over social signals. Facebook ‘Likes’, ‘Tweets’ and ‘+1s’ all play a huge part toward your website’s search ranking so it would be foolish not to take this into account when doing the on-page work. What I mean by this is that you need your website to be ‘social ready’ in order to encourage or at bear minimum, enable the user to share your content. This, amongst many other factors plays a huge part toward the success of your SEO campaign.
What is the Best Way to Optimise a Web Page?
This is a question that is asked again and again by anyone looking to get their website ranking well within the search engines. The answer to this question, however, is always changing due to the consistent evolution of search engines and the algorithms that they use to ‘rank’ webpages. Not only this but we have to take into account many external factors that have an effect on a website that in the past we would have not considered as part of the on-page SEO process. For example, the different markup languages that have an effect on how our webpages are displayed when they are shared on social sites or simply how they appear in the SERPs.
I must mention Rand Fishkin’s article on ‘the perfectly optimised page‘ back in 2009 which looked at the best way to perform your on-page work at the time. This article now looks to follow on from a lot of the points that Rand made with some new factors that need to be took into account.
