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22/10/2012
In Facebook, Social Media

The Future of Facebook as a Search Engine Pioneer

Since May 18th 2012, Facebook has been having a bit of a hard time. With the company being floated on the NASDAQ at an initial starting price of $38 a share and now, 5 months later, the share price has halved in value, it is fair to say that shareholders are becoming slightly worried.

There has also been a big blow with the fall of Zynga, the game application developers, whose share price has been in free-fall. Zynga contributed to 12% of Facebook’s revenue within 2011 and bearing in mind that almost 80% of Facebook’s revenue currently comes from advertising, the future isn’t looking too great for the social giants.

Facebook Search Engine

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08/10/2012
In Social Media

Track Facebook Ad Campaigns in Google Analytics

I have been talking a lot recently about Facebook advertising and the benefits that it holds for online marketeers. One question that I have been seeing more and more about, however, is how to go about recording the performance of such adverts. With this in mind, I thought I would give you a quick step-by-step guide to setting up your Google Analytics to be able to track each of your individual Facebook ad campaigns.

tracking Facebook advertising in Google Analytics

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03/10/2012
In SEO, Social Media

Rel=Publisher and Rel=Author: Putting the Author in Authority

It seems that since the launch of Google+, we have all been waiting for it to really take off, but so far it has been a bit of a ghost town. The majority of regular users seem to be businesses (ourselves included) and there is far less interaction directly from individuals. Having said that, Google seems to be placing a great deal of weight toward websites that are linking up with their Google+ page and specific content authors. In terms of search quality, I am all for this as it gives a way for us to determine the quality of content around who has personally written it as opposed to just simply how ‘reputable’ the website in general is.

When Do I Use Rel=Author and Rel=Publisher?

There are two tags that Google have given us that enable you to link up your webpage to the Google+ profile of the user that wrote the content and the Google+ page of the business that the website belongs to. The first is rel=author: this bit of code tells Google which individual wrote the content on the page. The second is rel=publisher: this code tells Google which business the page belongs to.

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10/09/2012
In SEO

Download the ‘Leaked’ 2012 Google Quality Rater’s Handbook

Over the past couple of days, Google’s latest ‘Quality Rater’s Handbook’ has been leaked online. The handbook gives full information on the rating criteria of websites used by Google’s human raters. There hasn’t been a leak of this kind of data since back at the start of early 2011, when the original 125 page document was released on potpiegirl.com. From an SEO point of view, this can be invaluable in understanding the kind of criteria that Google uses to judge the relevance of search results.

Google Quality Raters Handbook 2012

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03/09/2012
In Facebook, Social Media

The Power of Facebook Advertising Infographic

Facebook have just released this really interesting infographic that gives us a real insight into the true power of Facebook advertising. The infographic looks at the time spent on Facebook by internet users compared to other websites, the level of engagement from users and also how this can then influence sales for your business, both online and offline.

The Power of Facebook Advertising

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31/08/2012
In Google Plus, SEO

Google+ Content Authorship with Rel=’Author’

An important and often overlooked part of any SEO campaign is actually the search engine conversion aspect. What I mean by this is getting people to actually click through to your website when you appear in the search listings. Obviously, ranking high in the results page helps toward this, but there are also many other factors that play a part toward getting that all important visit to your website. One of these factors is content authorship.

How Do I Link My Content to My Google+ Account?

Google have been making many changes to the way that the search results are displayed with a variety of different blended result formats. One of these changes was to display additional information on content authors.

Google+ Content Authorship

A fantastic article from Cyrus Shepard on the SEOmoz blog looked into the effect on click-through rates after changing the Google+ profile image that is shown next to the search result listing. The results showed that with an improved profile image there was an increase in organic traffic by 35%. This indicates that there is clearly an advantage to be gained by having your author image displayed next to your search listing. It also tells us that making sure you use an appropriate image is just as important!

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30/07/2012
In Uncategorized

Google No Longer Providing OR Shotgun SEO

The Problem You will start to notice a growing trend known as (Not Provided) in your Google Analytics; this is a very big change indeed. For the past few months Google has, by default, been encrypting searches undertaken by users (this was optional before) who are...

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13/07/2012
In SEO

4 Tips for Writing Content on Boring Topics

writing content on boring topics

Writing content for a subject that is particularly uninteresting can be slightly demotivating, even before you begin to write it. Perhaps the content happens to be on a topic which you know nothing about, or maybe it’s just plain boring. The one thing to remember, however, is that if a topic is boring and unappealing to you, then your main job is to not convey this feeling within your writing.Thankfully there is a way to make any content for any website seem interesting by following a few simple rules:

Don’t Be a Robot

A blog can have a character all of its own, much like you. In order to do that, you must be able to give it some of your own personality, as this may be a step towards relating to readers. One good way of determining whether you have an interesting blog is reading through it once you’ve finished. If you’re only able to scan two paragraphs before being bored, then it is completely bereft of personality.

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