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02/07/2012
In SEO

Creating Great Content Online – Sof’s Guide [Infographic]

For any online marketing agency, creating great content for a website is essential to having a solid online presence. Whether this is aimed around brand awareness, SEO, bring in sales, or all of the above; you have to get it right. Creating good quality content is not always straightforward though, especially when you have to write on a topic that isn’t conventionally, let’s say, ‘exciting’.

If your content is truly exceptional, you will come to find that more and more people will be compelled to share it through the likes of social networking websites, webmasters will link to it, and most importantly, you will see your site perform well in the rankings. As attractive as this sounds, it’s not without putting in the effort. In fact, content creation is one of the hardest parts. With the industry ramping up at an incredible rate, you need to ensure that your content is more than just white noise.

Creating Great Content Infographic

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21/06/2012
In SEO, Technical SEO

4 Steps to SEO Friendly Web Page Titles

4-steps-to-seo-friendly-web-page-titlesThe title of your web page is one of the first things that a user will see when searching for your website through the search engines. Not only does it give the user an idea on what the webpage is about, but your webpage title plays an integral role toward the position of your site within the rankings. To make sure that your webpage titles are completely optimised, follow these four simple steps:

Step 1: Title Length

When your webpage is displayed within the search engine results page, a maximum of 70 characters will be displayed. If you go over 70 characters, you could find some of the title is missing and as a result it doesn’t make sense. Alternatively, with some of Google’s recent updates, they will occasionally reword your webpage title if it is too long to ensure a better user experience. If this is the case, it could prove to be very detrimental to your click-through rate.

On the other hand, make sure that your titles are not too short. Keep them between 50 and 70 characters to get the best possible click-through rate.

Step 2: Get Your Keywords in Your Titles

It is really important to include the keywords that you wish to rank well for within the titles of your webpage. For example, our homepage title at the moment is ‘SEO Company Birmingham, Web Design & Social Media – Wow Internet’. This title includes what we do, our keywords (without just spamming), and our brand name. Using this kind of format will give you the best results possible. Try to avoid just having ‘Homepage – Wow Internet’, for example, and get in some relevant keywords.

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12/06/2012
In Web Design

Google Content Experiments for Conversion Optimisation

google analytics

Alongside any search engine optimisation (SEO) or any of your digital marketing in general, it is important that you have optimised the content of your website to be focused around conversion. What I mean by this is that when a user eventually gets on to your website, they should be presented with content that will encourage them to make a purchase (if the site is an e-commerce website), make an enquiry through a contact form, or some other target that you have for the site (i.e. share the content through social media websites). It can be very surprising what a small change of the way text is worded or the layout of parts of a webpage can actually make to your website’s conversion rate. In order to actually test the effect of a new change, you can use a new feature within Google Analytics called ‘Content Experiments’.

Google Content Experiments

Content Experiments will replace the previous tool that Google developed, ‘Website Optimizer’, which offered very limited functionality. Content Experiments works by creating multiple instances of the same webpage, each with slight variations. Once you have done this, you can set up a ‘goal’ within Google Analytics; for example, a user going through and buying a product on the website. Then, Content Experiments will present the different page variations to users at random and record how many times the goal is achieved on each. This can then be used to compare the conversion rate of each page in order to decide which is the most effective. Not only this, but you can limit the visitors who see the page variations to specific segments, for example, users that have came on the site via a mobile device, in order to see how the specific segments respond to the changes.

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06/06/2012
In Social Media

Key Social Media Tools For Event Marketers (Guest Blog)

Event PlanningEvent planning is difficult work to do, and if you want to promote and execute any plan, then the best way to make your event successful is to take the power of social media into your event marketing. Today a large number of event planners have used social media tools as their most powerful weapon. Below there are some fundamental guidelines which will help your event to drive successfully using social media.

Make a plan                                           

You can start planning by using social media tools like Skype, Gchat, etc. so that you can make audio and video conversations which will help the whole process to move quite faster. Also, you can use PB wiki to share your documents, for editing any information adding up your important notes and for other features also. Google calendar will be a powerful tool for organizing all event dates as per you assign the works along with the date.

Highlight the main discussion

To attract the attendees you may set the Twitter walls or Facebook walls so that they may get involved in your main discussion. These are the main places where the attendees will come and search for more information. You can use Tweetwally, Visible Tweets which will provide twitter wall functionality.

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25/05/2012
In SEO

The EU Cookie Law: What you have to do

EU Cookie Law

With the imminent arrival of the new EU cookie law tomorrow, it is extremely important that your website complies with the new changes. Now, that’s not to say that you should go into a mad panic, but you should at least be aware of what aspects of your website need to comply.

Why are the changes being made?

The Information Commissioner’s Office (ICO) have set up these new regulations in order to protect users online privacy and give everyone the opportunity to give their content to having their information stored instead of it being done without it. In a survey that the ICO carried out in February last year, they found that only 13% of the respondents indicated that they fully understood how cookies work, 37% had heard of internet cookies but did not understand how they work and 2% of people had not heard of internet cookies at all before participating in the survey. On top of this, 37% said they did not know how to manage cookies on their computer. Due to these results, the ICO felt that changes needed to be made in order to make users aware when their personal data is being taken.

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23/05/2012
In Social Media

What to Post on Your Social Media Pages

Social Media

A common question that we get asked at Wow Internet is ‘what should I talk about on social media?’ The answer to this is pretty simple: talk about what your customers would find of interest. Businesses can vary in the approaches to social media interaction, ranging from a very formal, sales-driven approach, to a more informal, fun approach. The key to a good social media campaign is getting the right balance for your business.

Consistency

Keeping all of your posts relevant is one important aspect of any online marketing campaign. Of course you can have an occasional random post that you make; however, the overall theme of your brand’s online activities should remain consistent.

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18/05/2012
In Uncategorized

Google Penguin Friend or Foe?

The Penguin filter is Google’s well known attempt at preventing Webmasters and SEO providers from sleeping. Over the past few years many companies have been building links to their sites using methods ranging from automated software tools to link networks and even high volume low...

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